SoSheDares Marketing
UGC + CREATIVE
FOR THE REAL WORLD.
Creator-led content backed by agency strategy for travel, outdoor, wellness, and tech brands that want to be felt—not just seen.
Selected work
Strategy, story, and content
that earns attention.
Backbone Media
Agency marketing across outdoor clients, campaign concepts, web, social, and SEO.
SoSheDares
Creator-led travel, yoga, and community content built through a real, lived brand.
Social Content + Strategy
Social-first concepts, community growth, and content systems for brands and creator platforms.
Why SoSheDares Marketing
A creator’s eye.
A marketer’s mind.
I’m Shereen El-Refai—an Egyptian-American creator and former agency marketer who has worked across outdoor, travel, wellness, and tech.
I’ve lived the moments your customers care about: long trail days, wild water, new cities, real gear, and the quiet in-between. That gives every concept a point of view before the camera even comes out.
Content built for your goals.
UGC Video
Short-form concepts for paid ads, organic social, launches, and brand channels.
Lifestyle Photography
Natural product imagery in mountains, deserts, studios, and underwater environments.
Creative Strategy
Hooks, scripts, concepts, messaging angles, shot lists, and campaign direction.
Let’s make content people actually want to watch.
Tell me about your brand, campaign, and the content you need.
